{
  "schema_version": "2026-06-05",
  "purpose": "Machine-readable post-deploy search performance feedback loop for safe title, snippet, FAQ, schema and internal-link improvements.",
  "policy": {
    "no_ranking_guarantees": true,
    "no_blackhat": true,
    "no_keyword_stuffing": true,
    "no_paid_link_schemes": true,
    "no_medical_claims": true,
    "no_dosing_guidance": true,
    "research_use_only": true,
    "aggregated_data_only": true,
    "no_personal_data": true,
    "no_live_api_credentials": true
  },
  "data_sources": [
    {
      "id": "google-search-console-export",
      "status": "manual_after_approved_deploy",
      "input_type": "aggregated_export",
      "required_fields": [
        "page",
        "query",
        "clicks",
        "impressions",
        "ctr",
        "position",
        "date_range"
      ],
      "privacy_boundary": "Aggregated page and query metrics only; no customer records, checkout records or raw identifiers.",
      "verification_commands": [
        "npm run qa:search-feedback",
        "manual:https://search.google.com/search-console"
      ]
    },
    {
      "id": "bing-webmaster-export",
      "status": "manual_after_approved_deploy",
      "input_type": "aggregated_export",
      "required_fields": [
        "page",
        "query",
        "clicks",
        "impressions",
        "ctr",
        "position",
        "date_range"
      ],
      "privacy_boundary": "Aggregated search metrics only; no credentials stored in the repository.",
      "verification_commands": [
        "npm run qa:search-feedback",
        "manual:https://www.bing.com/webmasters"
      ]
    },
    {
      "id": "analytics-aggregate-export",
      "status": "manual_after_approved_deploy",
      "input_type": "privacy_safe_aggregate",
      "required_fields": [
        "page",
        "landing_sessions",
        "engaged_sessions",
        "conversion_event_count",
        "date_range"
      ],
      "privacy_boundary": "Aggregated page-level metrics only; no email, order, IP, token or payment identifiers.",
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:search-ops"
      ]
    },
    {
      "id": "on-site-search-export",
      "status": "manual_after_approved_deploy",
      "input_type": "privacy_safe_aggregate",
      "required_fields": [
        "search_term",
        "result_page",
        "result_clicks",
        "zero_result_count",
        "date_range"
      ],
      "privacy_boundary": "Aggregated terms only; reject personal data, emails, phone numbers and order references.",
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:search-ops"
      ]
    }
  ],
  "decision_rules": [
    {
      "id": "high-impression-low-ctr-snippet-test",
      "status": "rule_ready",
      "trigger": "Page has meaningful impressions and CTR materially below its own prior median or the matched query intent.",
      "allowed_actions": [
        "Rewrite title for clearer entity and intent match",
        "Rewrite meta description with proof-led wording",
        "Check Open Graph and Twitter descriptions"
      ],
      "blocked_actions": [
        "Ranking promise",
        "Repetitive keyword blocks",
        "Unverified clinical outcome wording"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:serp"
      ]
    },
    {
      "id": "position-four-to-twenty-content-match",
      "status": "rule_ready",
      "trigger": "Page sits in positions 4-20 for relevant research-intent queries with low answer satisfaction signals.",
      "allowed_actions": [
        "Improve direct answer block",
        "Add evidence link to matching trust page",
        "Align FAQ wording with research-use boundaries"
      ],
      "blocked_actions": [
        "Doorway page creation",
        "Fake lastmod churn",
        "Personal-use framing"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:intent"
      ]
    },
    {
      "id": "query-cannibalization-triage",
      "status": "rule_ready",
      "trigger": "Two or more pages compete for the same query cluster without a clear canonical intent split.",
      "allowed_actions": [
        "Clarify internal anchor text",
        "Route broad queries to hubs",
        "Route specific compound queries to PDPs"
      ],
      "blocked_actions": [
        "Mass page duplication",
        "Hidden text",
        "Unnatural link patterns"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:link-equity"
      ]
    },
    {
      "id": "rich-result-eligible-query-review",
      "status": "rule_ready",
      "trigger": "Product, FAQ, ItemList, Article or tool queries show impressions without expected SERP feature pickup.",
      "allowed_actions": [
        "Re-check schema contract",
        "Improve extractable FAQ answer",
        "Confirm preferred citation URL"
      ],
      "blocked_actions": [
        "Fake ratings",
        "Fake reviews",
        "Unverified availability claims"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:serp-features"
      ]
    },
    {
      "id": "zero-result-on-site-search-brief",
      "status": "rule_ready",
      "trigger": "Aggregated on-site search shows repeated zero-result research terms that match the safe catalog or education scope.",
      "allowed_actions": [
        "Add content expansion brief",
        "Add glossary or hub link",
        "Improve search synonym mapping"
      ],
      "blocked_actions": [
        "Off-scope health claims",
        "Unsupported product creation",
        "Unsafe protocol guidance"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:briefs"
      ]
    }
  ],
  "target_pages": [
    {
      "id": "home-brand-entity-feedback",
      "status": "feedback_ready",
      "priority": "critical",
      "canonical_url": "https://togopeptide.com/",
      "local_path": "/index.html",
      "intent_url": "https://togopeptide.com/",
      "related_serp_opportunity_ids": [
        "home-entity-sitelinks-ai-overview"
      ],
      "query_segments": [
        "brand",
        "supplier entity",
        "EU research peptide supplier"
      ],
      "metric_triggers": [
        "brand impressions without sitelink clarity",
        "non-brand supplier queries with weak CTR",
        "entity-summary queries missing trust proof"
      ],
      "allowed_actions": [
        "Clarify entity title",
        "Improve trust-led description",
        "Strengthen links to shop, COA and research-use pages"
      ],
      "blocked_actions": [
        "Ranking promise",
        "Broad unsupported supplier claims",
        "Clinical outcome language"
      ],
      "protected_boundaries": [
        "Research-only framing",
        "Legal entity consistency",
        "No personal-use framing"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:entity"
      ]
    },
    {
      "id": "shop-catalog-feedback",
      "status": "feedback_ready",
      "priority": "critical",
      "canonical_url": "https://togopeptide.com/shop",
      "local_path": "/shop.html",
      "intent_url": "https://togopeptide.com/shop",
      "related_serp_opportunity_ids": [
        "shop-product-list-rich-result"
      ],
      "query_segments": [
        "catalog",
        "commercial research",
        "category browsing"
      ],
      "metric_triggers": [
        "catalog impressions with weak CTR",
        "category queries landing on wrong page",
        "product-list feature missing"
      ],
      "allowed_actions": [
        "Tune catalog title",
        "Improve category entry copy",
        "Reinforce quality and fresh-batch links"
      ],
      "blocked_actions": [
        "Personal-use framing",
        "Unverified stock promise",
        "Repetitive keyword blocks"
      ],
      "protected_boundaries": [
        "Research-only catalog",
        "Fresh-batch timing clarity",
        "No clinical outcome language"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:seo"
      ]
    },
    {
      "id": "compound-template-feedback",
      "status": "feedback_ready",
      "priority": "critical",
      "canonical_url": "https://togopeptide.com/compound",
      "local_path": "/compound.html",
      "intent_url": "https://togopeptide.com/compound",
      "related_serp_opportunity_ids": [
        "semaglutide-product-rich-result",
        "tirzepatide-product-rich-result",
        "bpc-157-product-rich-result"
      ],
      "query_segments": [
        "compound PDP",
        "product rich result",
        "compound research context"
      ],
      "metric_triggers": [
        "compound query impressions with poor CTR",
        "PDP ranks below category page for exact compound",
        "rich-result eligibility mismatch"
      ],
      "allowed_actions": [
        "Tune dynamic title template",
        "Improve research answer block",
        "Review ProductGroup schema"
      ],
      "blocked_actions": [
        "Human outcome promise",
        "Protocol instruction wording",
        "Fake review data"
      ],
      "protected_boundaries": [
        "Research-only PDP",
        "No intake guidance",
        "Per-batch COA proof only"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:schema"
      ]
    },
    {
      "id": "category-template-feedback",
      "status": "feedback_ready",
      "priority": "critical",
      "canonical_url": "https://togopeptide.com/category",
      "local_path": "/category.html",
      "intent_url": "https://togopeptide.com/category",
      "related_serp_opportunity_ids": [
        "fat-loss-category-itemlist-snippet"
      ],
      "query_segments": [
        "category comparison",
        "broad commercial research",
        "ItemList discovery"
      ],
      "metric_triggers": [
        "broad category queries underperform",
        "category page outranked by weaker PDP",
        "ItemList feature missing"
      ],
      "allowed_actions": [
        "Clarify comparison copy",
        "Improve PDP internal links",
        "Check ItemList schema"
      ],
      "blocked_actions": [
        "Doorway variants",
        "Outcome promise",
        "Unsafe protocol language"
      ],
      "protected_boundaries": [
        "Research category framing",
        "Comparison without advice",
        "No treatment framing"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:dynamic-seo"
      ]
    },
    {
      "id": "stacks-feedback",
      "status": "feedback_ready",
      "priority": "high",
      "canonical_url": "https://togopeptide.com/stacks",
      "local_path": "/stacks.html",
      "intent_url": "https://togopeptide.com/stacks",
      "related_serp_opportunity_ids": [
        "stack-builder-tool-result"
      ],
      "query_segments": [
        "research stack",
        "tool discovery",
        "category bundle"
      ],
      "metric_triggers": [
        "tool queries underperform",
        "stack intent lands on shop",
        "low engagement from stack snippets"
      ],
      "allowed_actions": [
        "Refine stack title",
        "Route tool intent to stack builder",
        "Improve research-use boundary near CTA"
      ],
      "blocked_actions": [
        "Personal protocol advice",
        "Clinical promise",
        "Aggressive CTA wording"
      ],
      "protected_boundaries": [
        "Research stack only",
        "No personal recommendation",
        "No outcome guarantee"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:content-bridge"
      ]
    },
    {
      "id": "research-hub-feedback",
      "status": "feedback_ready",
      "priority": "critical",
      "canonical_url": "https://togopeptide.com/research-hub",
      "local_path": "/research-hub.html",
      "intent_url": "https://togopeptide.com/research-hub",
      "related_serp_opportunity_ids": [
        "research-hub-education-ai-source"
      ],
      "query_segments": [
        "research education",
        "AI source",
        "topic hub"
      ],
      "metric_triggers": [
        "educational queries with weak CTR",
        "AI citation source not preferred",
        "hub queries fragment across articles"
      ],
      "allowed_actions": [
        "Improve hub answer summary",
        "Strengthen article cluster links",
        "Add evidence-first intro copy"
      ],
      "blocked_actions": [
        "Consumer health advice",
        "Unsupported claims",
        "Thin doorway content"
      ],
      "protected_boundaries": [
        "Educational research framing",
        "Citation-backed claims",
        "No clinical guidance"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:authority"
      ]
    },
    {
      "id": "blog-index-feedback",
      "status": "feedback_ready",
      "priority": "medium",
      "canonical_url": "https://togopeptide.com/blog/",
      "local_path": "/blog/",
      "intent_url": "https://togopeptide.com/blog/",
      "related_serp_opportunity_ids": [
        "reconstitution-guide-article-faq"
      ],
      "query_segments": [
        "article hub",
        "long-form research",
        "citation discovery"
      ],
      "metric_triggers": [
        "article hub has impressions but weak CTR",
        "article queries miss hub links",
        "RSS-discovered content underperforms"
      ],
      "allowed_actions": [
        "Improve article hub title",
        "Group articles by research intent",
        "Add stronger links to proof pages"
      ],
      "blocked_actions": [
        "Fake freshness",
        "Off-scope health framing",
        "Duplicate article blocks"
      ],
      "protected_boundaries": [
        "Research article library",
        "Honest modified dates",
        "No protocol instruction"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:article-evidence"
      ]
    },
    {
      "id": "quality-feedback",
      "status": "feedback_ready",
      "priority": "critical",
      "canonical_url": "https://togopeptide.com/quality",
      "local_path": "/quality.html",
      "intent_url": "https://togopeptide.com/quality",
      "related_serp_opportunity_ids": [
        "quality-trust-snippet"
      ],
      "query_segments": [
        "quality proof",
        "lab testing",
        "supplier trust"
      ],
      "metric_triggers": [
        "quality queries underperform",
        "trust terms land on shop only",
        "proof snippet not extracted"
      ],
      "allowed_actions": [
        "Clarify quality title",
        "Improve HPLC and mass-spec explanation",
        "Strengthen COA cross-links"
      ],
      "blocked_actions": [
        "Absolute purity superiority claim",
        "Unverified certification claim",
        "Clinical safety promise"
      ],
      "protected_boundaries": [
        "Research-only quality framing",
        "Batch evidence only",
        "No health outcome framing"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:entity"
      ]
    },
    {
      "id": "coa-feedback",
      "status": "feedback_ready",
      "priority": "critical",
      "canonical_url": "https://togopeptide.com/coa",
      "local_path": "/coa.html",
      "intent_url": "https://togopeptide.com/coa",
      "related_serp_opportunity_ids": [
        "coa-faq-rich-result"
      ],
      "query_segments": [
        "COA explanation",
        "certificate verification",
        "trust FAQ"
      ],
      "metric_triggers": [
        "COA query CTR below proof-page median",
        "FAQ rich result absent",
        "COA questions appear in on-site search"
      ],
      "allowed_actions": [
        "Improve FAQ answer clarity",
        "Refine COA title and description",
        "Add links to quality and how-to-read-COA guide"
      ],
      "blocked_actions": [
        "Fake lab accreditation",
        "Unverified batch result claim",
        "Human safety promise"
      ],
      "protected_boundaries": [
        "Research certificate interpretation",
        "Lot traceability",
        "No clinical validation claim"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:schema"
      ]
    },
    {
      "id": "fresh-batch-feedback",
      "status": "feedback_ready",
      "priority": "high",
      "canonical_url": "https://togopeptide.com/fresh-batch",
      "local_path": "/fresh-batch.html",
      "intent_url": "https://togopeptide.com/fresh-batch",
      "related_serp_opportunity_ids": [
        "fresh-batch-faq-snippet"
      ],
      "query_segments": [
        "shipping timing",
        "fresh batch model",
        "availability expectation"
      ],
      "metric_triggers": [
        "delivery queries underperform",
        "fresh-batch questions appear in support/search",
        "availability snippets unclear"
      ],
      "allowed_actions": [
        "Clarify timeline snippet",
        "Improve FAQ wording",
        "Link from out-of-stock and shop states"
      ],
      "blocked_actions": [
        "Guaranteed dispatch promise",
        "Hidden delay wording",
        "Unsupported availability claim"
      ],
      "protected_boundaries": [
        "Research-order timing clarity",
        "Batch freshness explanation",
        "No surprise checkout copy"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:serp"
      ]
    },
    {
      "id": "reconstitution-guide-feedback",
      "status": "feedback_ready",
      "priority": "high",
      "canonical_url": "https://togopeptide.com/reconstitution-guide",
      "local_path": "/reconstitution-guide.html",
      "intent_url": "https://togopeptide.com/reconstitution-guide",
      "related_serp_opportunity_ids": [
        "reconstitution-guide-article-faq",
        "reconstitution-calculator-tool-result"
      ],
      "query_segments": [
        "lab methodology",
        "tool support",
        "article FAQ"
      ],
      "metric_triggers": [
        "methodology queries underperform",
        "calculator queries land on guide only",
        "FAQ feature missing"
      ],
      "allowed_actions": [
        "Clarify methodology summary",
        "Route calculator intent clearly",
        "Review FAQ schema"
      ],
      "blocked_actions": [
        "Personal-use protocol",
        "Unsafe preparation advice",
        "Clinical use framing"
      ],
      "protected_boundaries": [
        "Laboratory methodology",
        "Research-use only",
        "No intake guidance"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:article-evidence"
      ]
    },
    {
      "id": "storage-guide-feedback",
      "status": "feedback_ready",
      "priority": "medium",
      "canonical_url": "https://togopeptide.com/storage-guide",
      "local_path": "/storage-guide.html",
      "intent_url": "https://togopeptide.com/storage-guide",
      "related_serp_opportunity_ids": [
        "storage-guide-article-faq"
      ],
      "query_segments": [
        "storage methodology",
        "handling education",
        "article FAQ"
      ],
      "metric_triggers": [
        "storage terms underperform",
        "article FAQ feature absent",
        "handling questions appear in on-site search"
      ],
      "allowed_actions": [
        "Improve storage title",
        "Clarify research handling scope",
        "Link to fresh-batch and COA pages"
      ],
      "blocked_actions": [
        "Consumer storage advice",
        "Clinical stability promise",
        "Fake freshness update"
      ],
      "protected_boundaries": [
        "Research handling context",
        "Honest article dates",
        "No use instruction"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:article-evidence"
      ]
    },
    {
      "id": "about-entity-feedback",
      "status": "feedback_ready",
      "priority": "high",
      "canonical_url": "https://togopeptide.com/about",
      "local_path": "/about.html",
      "intent_url": "https://togopeptide.com/about",
      "related_serp_opportunity_ids": [
        "home-entity-sitelinks-ai-overview"
      ],
      "query_segments": [
        "company trust",
        "legal identity",
        "brand background"
      ],
      "metric_triggers": [
        "entity trust queries underperform",
        "about page not cited for brand questions",
        "legal identity questions fragment"
      ],
      "allowed_actions": [
        "Clarify company summary",
        "Strengthen legal and contact links",
        "Align with site-facts identity"
      ],
      "blocked_actions": [
        "Unverified certification claim",
        "Ranking promise",
        "Overbroad authority claim"
      ],
      "protected_boundaries": [
        "Legal identity accuracy",
        "Research-only catalog framing",
        "No clinical authority claim"
      ],
      "verification_commands": [
        "npm run qa:search-feedback",
        "npm run qa:ai-context"
      ]
    }
  ]
}