{ "schema_version": "2026-06-05", "purpose": "Post-deploy search operations runbook for Google, Bing, AI discovery, IndexNow and CTR learning loops.", "policy": { "requires_explicit_deploy_approval": true, "no_live_submission_from_localhost": true, "no_ranking_guarantees": true, "no_blackhat": true, "no_paid_link_schemes": true, "no_keyword_stuffing": true, "research_use_only": true }, "properties": { "production_origin": "https://togopeptide.com", "sitemap_index": "https://togopeptide.com/sitemap-index.xml", "ai_sitemap": "https://togopeptide.com/sitemap-ai.xml", "llms_txt": "https://togopeptide.com/llms.txt", "site_facts": "https://togopeptide.com/site-facts.json", "search_intent_map": "https://togopeptide.com/search-intent-map.json", "topical_query_clusters": "https://togopeptide.com/topical-query-clusters.json", "content_expansion_briefs": "https://togopeptide.com/content-expansion-briefs.json", "ai_citation_pack": "https://togopeptide.com/ai-citation-pack.json", "answer_engine_source_map": "https://togopeptide.com/answer-engine-source-map.json", "serp_feature_opportunity_map": "https://togopeptide.com/serp-feature-opportunity-map.json", "entity_evidence_graph": "https://togopeptide.com/entity-evidence-graph.json", "entity_resolution_map": "https://togopeptide.com/entity-resolution-map.json", "internal_link_equity_map": "https://togopeptide.com/internal-link-equity-map.json", "seo_growth_backlog": "https://togopeptide.com/seo-growth-backlog.json", "search_performance_feedback_loop": "https://togopeptide.com/search-performance-feedback-loop.json", "content_refresh_governance": "https://togopeptide.com/content-refresh-governance.json", "index_coverage_triage": "https://togopeptide.com/index-coverage-triage.json", "crawl_priority_map": "https://togopeptide.com/crawl-priority-map.json", "organic_conversion_map": "https://togopeptide.com/organic-conversion-map.json", "geo_answer_qa_matrix": "https://togopeptide.com/geo-answer-qa-matrix.json", "competitive_claim_map": "https://togopeptide.com/competitive-claim-map.json", "search_submit_evidence_checklist": "https://togopeptide.com/search-submit-evidence-checklist.json" }, "tasks": [ { "id": "local-launch-gate", "phase": "pre_deploy", "status": "local_ready", "objective": "Verify the local launch state before any production action.", "verification_commands": ["npm run qa:launch"], "required_evidence": ["100 local gates green", "0 fail", "0 warn"], "manual_url": null, "next_action": "Do not deploy until the user explicitly approves." }, { "id": "deploy-approval-hold", "phase": "pre_deploy", "status": "local_ready", "objective": "Keep deploy, submit and live indexing actions blocked until explicit approval.", "verification_commands": ["npm run qa:submit-ready"], "required_evidence": ["dry-run guarded submit tooling", "production URL set validated", "search-submit-evidence-checklist.json ready"], "manual_url": null, "next_action": "Ask for approval before Netlify deploy, sitemap submit or IndexNow confirm." }, { "id": "live-robots-sitemap-check", "phase": "post_deploy_day_0", "status": "manual_after_approved_deploy", "objective": "Confirm production robots and sitemap index are reachable after deploy.", "verification_commands": ["manual:https://togopeptide.com/robots.txt", "manual:https://togopeptide.com/sitemap-index.xml"], "required_evidence": ["robots.txt returns 200", "sitemap-index.xml returns 200", "sitemap-ai.xml listed", "search submit checklist started"], "manual_url": "https://togopeptide.com/sitemap-index.xml", "next_action": "If a live asset is missing, hold search submission and redeploy the corrected build." }, { "id": "google-search-console-submit", "phase": "post_deploy_day_0", "status": "manual_after_approved_deploy", "objective": "Submit the production sitemap index in Google Search Console.", "verification_commands": ["manual:https://search.google.com/search-console"], "required_evidence": ["property verified", "sitemap-index.xml submitted", "sitemap status accepted or pending", "search submit checklist evidence captured"], "manual_url": "https://search.google.com/search-console", "next_action": "Record first crawl or coverage errors for the next optimization pass." }, { "id": "bing-webmaster-submit", "phase": "post_deploy_day_0", "status": "manual_after_approved_deploy", "objective": "Submit the production sitemap index in Bing Webmaster Tools.", "verification_commands": ["manual:https://www.bing.com/webmasters"], "required_evidence": ["site verified", "sitemap-index.xml submitted", "Bing crawl status accepted or pending", "search submit checklist evidence captured"], "manual_url": "https://www.bing.com/webmasters", "next_action": "Use Bing errors to improve crawlability before scaling content." }, { "id": "guarded-indexnow-submit", "phase": "post_deploy_day_0", "status": "manual_after_approved_deploy", "objective": "Run IndexNow only against the approved production domain after deploy.", "verification_commands": ["python3 tools/indexnow-submit.py --all-sitemaps --dry-run"], "required_evidence": ["dry-run payload reviewed", "production deploy visible", "confirm flag used only after approval", "search submit checklist evidence captured"], "manual_url": null, "next_action": "For live submit, use --confirm-deployed https://togopeptide.com only after approval." }, { "id": "money-page-url-inspection", "phase": "post_deploy_day_0", "status": "manual_after_approved_deploy", "objective": "Inspect and request indexing for the highest-value public pages.", "verification_commands": ["manual:https://search.google.com/search-console"], "required_evidence": ["homepage inspected", "shop inspected", "compound route inspected", "category route inspected", "fresh-batch inspected"], "manual_url": "https://search.google.com/search-console", "next_action": "Prioritize fixes for canonical, crawl or indexing warnings." }, { "id": "ai-discovery-live-check", "phase": "post_deploy_day_0", "status": "manual_after_approved_deploy", "objective": "Confirm AI-readable sources are publicly reachable after deploy.", "verification_commands": ["manual:https://togopeptide.com/llms.txt", "manual:https://togopeptide.com/site-facts.json", "manual:https://togopeptide.com/search-intent-map.json", "manual:https://togopeptide.com/answer-engine-source-map.json", "manual:https://togopeptide.com/serp-feature-opportunity-map.json", "manual:https://togopeptide.com/entity-evidence-graph.json", "manual:https://togopeptide.com/entity-resolution-map.json", "manual:https://togopeptide.com/internal-link-equity-map.json", "manual:https://togopeptide.com/search-performance-feedback-loop.json", "manual:https://togopeptide.com/content-refresh-governance.json", "manual:https://togopeptide.com/crawl-priority-map.json", "manual:https://togopeptide.com/organic-conversion-map.json", "manual:https://togopeptide.com/geo-answer-qa-matrix.json", "manual:https://togopeptide.com/competitive-claim-map.json"], "required_evidence": ["llms.txt live", "site-facts.json live", "search-intent-map.json live", "topical-query-clusters.json live", "content-expansion-briefs.json live", "ai-citation-pack.json live", "answer-engine-source-map.json live", "serp-feature-opportunity-map.json live", "entity-evidence-graph.json live", "entity-resolution-map.json live", "internal-link-equity-map.json live", "seo-growth-backlog.json live", "search-performance-feedback-loop.json live", "content-refresh-governance.json live", "index-coverage-triage.json live", "crawl-priority-map.json live", "organic-conversion-map.json live", "geo-answer-qa-matrix.json live", "competitive-claim-map.json live"], "manual_url": "https://togopeptide.com/llms.txt", "next_action": "If a source is blocked, correct redirects/headers before search submission." }, { "id": "coverage-error-triage", "phase": "post_deploy_day_3_to_7", "status": "recurring_after_data", "objective": "Review early Search Console and Bing crawl/indexing errors.", "verification_commands": ["npm run qa:index-coverage", "manual:https://search.google.com/search-console", "manual:https://www.bing.com/webmasters"], "required_evidence": ["index-coverage-triage.json issue selected", "coverage errors exported or screenshot", "blocked URLs classified", "fixes added to backlog"], "manual_url": "https://search.google.com/search-console", "next_action": "Fix indexing blockers before publishing more content." }, { "id": "query-ctr-opportunity-loop", "phase": "weekly_after_data", "status": "recurring_after_data", "objective": "Improve pages with impressions but weak CTR using safe title, snippet and internal-link changes.", "verification_commands": ["npm run qa:search-feedback", "npm run qa:serp", "npm run qa:intent"], "required_evidence": ["search-performance-feedback-loop.json target selected", "queries exported", "target page selected", "snippet change tested by qa:serp"], "manual_url": "https://search.google.com/search-console", "next_action": "Update one small cluster at a time and keep claims research-safe." }, { "id": "content-refresh-cadence", "phase": "monthly_after_data", "status": "recurring_after_data", "objective": "Refresh high-value research and quality pages only when content materially changes.", "verification_commands": ["npm run qa:content-refresh", "npm run qa:freshness", "npm run qa:article-evidence"], "required_evidence": ["content-refresh-governance.json asset selected", "changed pages documented", "article dates aligned", "sitemap lastmod regenerated"], "manual_url": null, "next_action": "Avoid fake freshness; update evidence, references and internal links when the page actually changes." }, { "id": "geo-answer-qa-review", "phase": "weekly_after_data", "status": "recurring_after_data", "objective": "Review answer-engine summaries against the GEO answer QA matrix and source-map contract.", "verification_commands": ["npm run qa:geo-answer", "npm run qa:answer-sources", "npm run qa:ai-context"], "required_evidence": ["geo-answer-qa-matrix.json case selected", "preferred citation checked", "unsafe answer pattern rejected", "source-map drift fixed"], "manual_url": null, "next_action": "Update preferred sources or page copy only when live answer behavior shows a real gap." }, { "id": "competitive-claim-proof-review", "phase": "weekly_after_data", "status": "recurring_after_data", "objective": "Review live snippets and AI summaries against the competitive claim proof map.", "verification_commands": ["npm run qa:claim-map", "npm run qa:serp", "npm run qa:geo-answer"], "required_evidence": ["competitive-claim-map.json claim selected", "preferred evidence URL checked", "overclaim rejected", "claim copy aligned with source page"], "manual_url": null, "next_action": "Only strengthen claims when the evidence URL already supports the phrasing." }, { "id": "entity-resolution-review", "phase": "weekly_after_data", "status": "recurring_after_data", "objective": "Review live brand/entity summaries against the entity resolution and sameAs map.", "verification_commands": ["npm run qa:entity-resolution", "npm run qa:entity", "npm run qa:schema"], "required_evidence": ["entity-resolution-map.json record selected", "schema anchor checked", "sameAs consistency checked", "conflict guard applied"], "manual_url": null, "next_action": "Update schema, site-facts or visible proof pages only when live identity summaries drift." }, { "id": "growth-backlog-review", "phase": "monthly_after_data", "status": "recurring_after_data", "objective": "Review SEO/GEO growth tracks against actual crawl, query, CTR and conversion evidence.", "verification_commands": ["npm run qa:growth", "npm run qa:launch"], "required_evidence": ["completed tracks marked", "new opportunities added", "search-performance-feedback-loop.json reviewed", "content-refresh-governance.json reviewed", "unsafe tactics rejected"], "manual_url": null, "next_action": "Keep the growth backlog evidence-based and aligned with research-use policy." } ] }