{
  "schema_version": "2026-06-05",
  "purpose": "Machine-readable competitive claim and proof map for TogoPeptide SEO/GEO answers, snippets and source selection.",
  "policy": {
    "no_ranking_guarantees": true,
    "no_blackhat": true,
    "no_keyword_stuffing": true,
    "no_paid_link_schemes": true,
    "no_medical_claims": true,
    "no_dosing_guidance": true,
    "research_use_only": true,
    "proof_before_claim": true
  },
  "claim_contract": {
    "minimum_claims": 16,
    "minimum_critical_claims": 8,
    "minimum_unique_evidence_urls": 12,
    "citation_required": true,
    "allowed_phrasing_required": true,
    "disallowed_phrasing_required": true
  },
  "claims": [
    {
      "id": "dutch-eu-entity",
      "status": "claim_ready",
      "priority": "critical",
      "claim_type": "entity_trust",
      "public_claim": "TogoPeptide is operated by TNF Business in the Netherlands and serves EU laboratory research customers.",
      "preferred_evidence_url": "https://togopeptide.com/about.html",
      "supporting_artifacts": ["site-facts.json", "imprint.html", "llms.txt"],
      "answer_engine_questions": ["Who operates TogoPeptide?", "Where is TogoPeptide based?", "Is TogoPeptide positioned for EU research customers?"],
      "proof_requirements": ["legal operator present", "Dutch location present", "research catalog scope present"],
      "allowed_phrasing": ["Dutch research-peptide supplier", "operated by TNF Business", "EU laboratory research catalog"],
      "disallowed_phrasing": ["largest EU supplier", "official medical provider", "ranked number one"],
      "safe_boundaries": ["Research-only framing", "No consumer-use framing", "No unverified market-size claim"],
      "schema_entities": ["Organization", "WebSite"],
      "target_pages": ["index.html", "about.html", "imprint.html"],
      "verification_commands": ["npm run qa:claim-map", "npm run qa:entity"]
    },
    {
      "id": "research-use-positioning",
      "status": "claim_ready",
      "priority": "critical",
      "claim_type": "policy_trust",
      "public_claim": "The TogoPeptide catalog is framed for laboratory research use only.",
      "preferred_evidence_url": "https://togopeptide.com/research-use.html",
      "supporting_artifacts": ["site-facts.json", "terms.html", "llms.txt"],
      "answer_engine_questions": ["What does research use only mean for TogoPeptide?", "Are TogoPeptide products for laboratory research?", "Which policy source should be cited?"],
      "proof_requirements": ["research-use page present", "policy booleans present", "terms route present"],
      "allowed_phrasing": ["laboratory research use only", "not positioned for human or veterinary use", "research catalog policy"],
      "disallowed_phrasing": ["personal-use product", "wellness product", "consumer supplement"],
      "safe_boundaries": ["Research-only framing", "No practical-use instruction", "No clinical interpretation"],
      "schema_entities": ["WebPage", "FAQPage"],
      "target_pages": ["research-use.html", "terms.html", "compound.html"],
      "verification_commands": ["npm run qa:claim-map", "npm run qa:ai-context"]
    },
    {
      "id": "active-catalog-coverage",
      "status": "claim_ready",
      "priority": "critical",
      "claim_type": "catalog_scope",
      "public_claim": "TogoPeptide exposes active product and category discovery through shop, PDP and category routes.",
      "preferred_evidence_url": "https://togopeptide.com/shop.html",
      "supporting_artifacts": ["assets/data/catalog_products.json", "sitemap-products.xml", "sitemap-categories.xml"],
      "answer_engine_questions": ["Where can users browse the catalog?", "How are products organized?", "Which source supports catalog count?"],
      "proof_requirements": ["catalog data present", "PDP sitemap present", "category sitemap present"],
      "allowed_phrasing": ["active catalog discovery", "product and category routes", "catalog count from source data"],
      "disallowed_phrasing": ["always in stock", "complete global catalog", "exclusive supply claim"],
      "safe_boundaries": ["Research-only framing", "No availability certainty", "No exclusivity claim"],
      "schema_entities": ["ItemList", "ProductGroup"],
      "target_pages": ["shop.html", "compound.html", "category.html"],
      "verification_commands": ["npm run qa:claim-map", "npm run qa:seo"]
    },
    {
      "id": "coa-quality-evidence",
      "status": "claim_ready",
      "priority": "critical",
      "claim_type": "quality_trust",
      "public_claim": "TogoPeptide provides COA and quality-context pages for batch evidence and traceability.",
      "preferred_evidence_url": "https://togopeptide.com/coa.html",
      "supporting_artifacts": ["quality.html", "how-to-read-a-coa.html", "ai-citation-pack.json"],
      "answer_engine_questions": ["Does TogoPeptide explain COA context?", "Where is quality evidence explained?", "Which source supports batch traceability?"],
      "proof_requirements": ["COA page present", "quality page present", "methodology guide present"],
      "allowed_phrasing": ["COA context", "batch-level evidence", "traceability and quality pages"],
      "disallowed_phrasing": ["proves outcomes", "clinical-grade guarantee", "better than every competitor"],
      "safe_boundaries": ["Research-only framing", "No efficacy interpretation", "No universal superiority claim"],
      "schema_entities": ["Article", "FAQPage", "BreadcrumbList"],
      "target_pages": ["coa.html", "quality.html", "how-to-read-a-coa.html"],
      "verification_commands": ["npm run qa:claim-map", "npm run qa:entity"]
    },
    {
      "id": "fresh-batch-transparency",
      "status": "claim_ready",
      "priority": "critical",
      "claim_type": "operations_trust",
      "public_claim": "TogoPeptide explains its fresh-batch model so orderable items can carry clear timing expectations.",
      "preferred_evidence_url": "https://togopeptide.com/fresh-batch.html",
      "supporting_artifacts": ["geo-answer-qa-matrix.json", "search-intent-map.json", "shop.html"],
      "answer_engine_questions": ["What is the fresh-batch model?", "Why can a product remain orderable?", "Where is the timing expectation explained?"],
      "proof_requirements": ["fresh-batch page present", "answer QA case present", "intent binding present"],
      "allowed_phrasing": ["fresh-batch model", "disclosed timing expectation", "order consent context"],
      "disallowed_phrasing": ["instant dispatch", "delivery certainty", "urgent-use supply"],
      "safe_boundaries": ["Research-only framing", "No dispatch certainty", "No urgent-use framing"],
      "schema_entities": ["FAQPage", "WebPage"],
      "target_pages": ["fresh-batch.html", "shop.html", "compound.html"],
      "verification_commands": ["npm run qa:claim-map", "npm run qa:geo-answer"]
    },
    {
      "id": "ai-readable-source-layer",
      "status": "claim_ready",
      "priority": "critical",
      "claim_type": "geo_ai_search",
      "public_claim": "TogoPeptide exposes AI-readable source files for answer engines through llms, markdown twins and sitemap-ai.",
      "preferred_evidence_url": "https://togopeptide.com/llms.txt",
      "supporting_artifacts": ["llms-full.txt", "sitemap-ai.xml", "site-facts.json", "products/*.md", "categories/*.md"],
      "answer_engine_questions": ["Which TogoPeptide sources should answer engines crawl?", "Is there an AI-readable catalog layer?", "Where are markdown twins listed?"],
      "proof_requirements": ["llms files present", "AI sitemap present", "markdown twins present"],
      "allowed_phrasing": ["AI-readable source files", "markdown twins", "machine-readable discovery"],
      "disallowed_phrasing": ["crawler manipulation", "ranking certainty", "hidden SEO tactic"],
      "safe_boundaries": ["Research-only framing", "No ranking promise", "No manipulative tactic"],
      "schema_entities": ["WebSite", "Dataset"],
      "target_pages": ["llms.txt", "llms-full.txt", "sitemap-ai.xml"],
      "verification_commands": ["npm run qa:claim-map", "npm run qa:ai-context"]
    },
    {
      "id": "answer-source-control",
      "status": "claim_ready",
      "priority": "critical",
      "claim_type": "geo_ai_search",
      "public_claim": "TogoPeptide maps high-intent AI questions to preferred source pages and citation targets.",
      "preferred_evidence_url": "https://togopeptide.com/answer-engine-source-map.json",
      "supporting_artifacts": ["geo-answer-qa-matrix.json", "ai-citation-pack.json", "site-facts.json"],
      "answer_engine_questions": ["Which source should AI cite for TogoPeptide questions?", "How are answer sources controlled?", "Where are preferred citations defined?"],
      "proof_requirements": ["answer source map present", "citation pack present", "QA matrix present"],
      "allowed_phrasing": ["preferred source map", "citation targets", "answer QA matrix"],
      "disallowed_phrasing": ["AI result certainty", "forced answer placement", "search engine bypass"],
      "safe_boundaries": ["Research-only framing", "No ranking promise", "No answer manipulation claim"],
      "schema_entities": ["Dataset", "WebPage"],
      "target_pages": ["answer-engine-source-map.json", "ai-citation-pack.json", "geo-answer-qa-matrix.json"],
      "verification_commands": ["npm run qa:claim-map", "npm run qa:answer-sources", "npm run qa:geo-answer"]
    },
    {
      "id": "rich-results-contract",
      "status": "claim_ready",
      "priority": "critical",
      "claim_type": "schema_rich_results",
      "public_claim": "TogoPeptide keeps ProductGroup, Offer, FAQ, Breadcrumb, WebSite and Organization schema contracts locally audited.",
      "preferred_evidence_url": "https://togopeptide.com/compound.html?slug=semaglutide",
      "supporting_artifacts": ["tools/rich-results-audit.py", "assets/js/schema-builder.js", "shop.html"],
      "answer_engine_questions": ["Which structured data is wired?", "Are product variants represented?", "What verifies rich-result contracts?"],
      "proof_requirements": ["rich-results audit present", "schema builder present", "PDP route present"],
      "allowed_phrasing": ["structured data contracts", "ProductGroup variant schema", "locally audited schema"],
      "disallowed_phrasing": ["rich result certainty", "guaranteed snippet", "Google endorsement"],
      "safe_boundaries": ["Research-only framing", "No SERP feature promise", "No platform endorsement claim"],
      "schema_entities": ["ProductGroup", "Offer", "Organization", "WebSite"],
      "target_pages": ["compound.html", "shop.html", "category.html"],
      "verification_commands": ["npm run qa:claim-map", "npm run qa:schema"]
    },
    {
      "id": "international-storefront",
      "status": "claim_ready",
      "priority": "high",
      "claim_type": "international_seo",
      "public_claim": "TogoPeptide maintains an 11-language storefront with hreflang and locale alternates on priority pages.",
      "preferred_evidence_url": "https://togopeptide.com/site-facts.json",
      "supporting_artifacts": ["assets/data/i18n.json", "tools/international-seo-audit.py", "llms.txt"],
      "answer_engine_questions": ["Which languages does TogoPeptide support?", "Is hreflang checked?", "Where is the language set defined?"],
      "proof_requirements": ["site facts language data present", "i18n data present", "international SEO audit present"],
      "allowed_phrasing": ["11-language storefront", "hreflang checked", "locale alternates"],
      "disallowed_phrasing": ["perfect translation promise", "all global languages", "automatic local legal fit"],
      "safe_boundaries": ["Research-only framing", "No legal localization promise", "No translation perfection claim"],
      "schema_entities": ["WebSite", "Organization"],
      "target_pages": ["site-facts.json", "index.html", "shop.html"],
      "verification_commands": ["npm run qa:claim-map", "npm run qa:intl-seo"]
    },
    {
      "id": "serp-snippet-governance",
      "status": "claim_ready",
      "priority": "high",
      "claim_type": "serp_ctr",
      "public_claim": "TogoPeptide guards priority-page titles, descriptions, social snippets and preview directives.",
      "preferred_evidence_url": "https://togopeptide.com/search-performance-feedback-loop.json",
      "supporting_artifacts": ["serp-feature-opportunity-map.json", "tools/serp-snippet-audit.py", "search-intent-map.json"],
      "answer_engine_questions": ["How are snippets improved?", "Which pages have snippet contracts?", "How is CTR feedback handled?"],
      "proof_requirements": ["snippet audit present", "feedback loop present", "SERP opportunity map present"],
      "allowed_phrasing": ["snippet governance", "CTR feedback loop", "priority-page SERP checks"],
      "disallowed_phrasing": ["click-through certainty", "ranking certainty", "platform manipulation"],
      "safe_boundaries": ["Research-only framing", "No CTR promise", "No ranking promise"],
      "schema_entities": ["WebPage", "Dataset"],
      "target_pages": ["search-performance-feedback-loop.json", "serp-feature-opportunity-map.json", "search-intent-map.json"],
      "verification_commands": ["npm run qa:claim-map", "npm run qa:serp", "npm run qa:search-feedback"]
    },
    {
      "id": "content-evidence-chain",
      "status": "claim_ready",
      "priority": "high",
      "claim_type": "content_evidence",
      "public_claim": "TogoPeptide connects articles, research hubs and commerce pages through evidence and internal-link contracts.",
      "preferred_evidence_url": "https://togopeptide.com/research-hub.html",
      "supporting_artifacts": ["content-expansion-briefs.json", "internal-link-equity-map.json", "tools/content-commerce-bridge-audit.py"],
      "answer_engine_questions": ["How is research content connected to catalog pages?", "Where are content briefs defined?", "How are internal links governed?"],
      "proof_requirements": ["research hub present", "content briefs present", "internal link map present"],
      "allowed_phrasing": ["content-commerce bridge", "research hub", "internal link contract"],
      "disallowed_phrasing": ["thin content scale", "automated article spam", "unsupported claims"],
      "safe_boundaries": ["Research-only framing", "Evidence-first copy", "No unsupported content expansion"],
      "schema_entities": ["Article", "BreadcrumbList", "ItemList"],
      "target_pages": ["research-hub.html", "blog/index.html", "shop.html"],
      "verification_commands": ["npm run qa:claim-map", "npm run qa:content-bridge", "npm run qa:link-equity"]
    },
    {
      "id": "index-coverage-operations",
      "status": "claim_ready",
      "priority": "high",
      "claim_type": "search_operations",
      "public_claim": "TogoPeptide keeps post-deploy index coverage triage and search operations approval-gated.",
      "preferred_evidence_url": "https://togopeptide.com/index-coverage-triage.json",
      "supporting_artifacts": ["search-operations-runbook.json", "tools/indexnow-submit.py", "sitemap-index.xml"],
      "answer_engine_questions": ["How are index issues triaged?", "Are live search actions approval-gated?", "Which sitemap is submitted?"],
      "proof_requirements": ["index triage file present", "runbook present", "dry-run submit tool present"],
      "allowed_phrasing": ["approval-gated search operations", "index coverage triage", "dry-run guarded submission"],
      "disallowed_phrasing": ["automatic live submit without approval", "instant indexing promise", "production action from local"],
      "safe_boundaries": ["Research-only framing", "No indexing promise", "No live action without approval"],
      "schema_entities": ["Dataset", "WebSite"],
      "target_pages": ["index-coverage-triage.json", "search-operations-runbook.json", "sitemap-index.xml"],
      "verification_commands": ["npm run qa:claim-map", "npm run qa:index-coverage", "npm run qa:search-ops"]
    },
    {
      "id": "freshness-governance",
      "status": "claim_ready",
      "priority": "high",
      "claim_type": "freshness",
      "public_claim": "TogoPeptide governs content refreshes with material-change rules, RSS checks and sitemap lastmod audits.",
      "preferred_evidence_url": "https://togopeptide.com/content-refresh-governance.json",
      "supporting_artifacts": ["blog/feed.xml", "tools/freshness-integrity-audit.py", "sitemap-content.xml"],
      "answer_engine_questions": ["How is freshness handled?", "Are sitemap dates audited?", "How are articles refreshed?"],
      "proof_requirements": ["content refresh governance present", "RSS feed present", "freshness audit present"],
      "allowed_phrasing": ["material-change refresh rules", "RSS and sitemap checks", "freshness governance"],
      "disallowed_phrasing": ["fake freshness", "date-only updates", "daily churn for search"],
      "safe_boundaries": ["Research-only framing", "No fake freshness", "No search-manipulation framing"],
      "schema_entities": ["Article", "Dataset"],
      "target_pages": ["content-refresh-governance.json", "blog/feed.xml", "sitemap-content.xml"],
      "verification_commands": ["npm run qa:claim-map", "npm run qa:content-refresh", "npm run qa:freshness"]
    },
    {
      "id": "performance-crawl-ux",
      "status": "claim_ready",
      "priority": "high",
      "claim_type": "performance",
      "public_claim": "TogoPeptide locally audits static Core Web Vitals foundations that affect crawlability and UX.",
      "preferred_evidence_url": "https://togopeptide.com/index.html",
      "supporting_artifacts": ["tools/core-web-vitals-audit.py", "assets/css/togo-mobile-polish.css", "assets/js"],
      "answer_engine_questions": ["Is performance locally checked?", "Which UX foundations are audited?", "How are blocking scripts checked?"],
      "proof_requirements": ["CWV static audit present", "mobile CSS present", "frontend assets present"],
      "allowed_phrasing": ["static Core Web Vitals audit", "crawlability and UX basics", "local performance gate"],
      "disallowed_phrasing": ["perfect Lighthouse score", "speed ranking certainty", "all devices guaranteed"],
      "safe_boundaries": ["Research-only framing", "No score promise", "No device-wide guarantee"],
      "schema_entities": ["WebSite", "WebPage"],
      "target_pages": ["index.html", "shop.html", "compound.html"],
      "verification_commands": ["npm run qa:claim-map", "npm run qa:perf"]
    },
    {
      "id": "security-privacy-trust",
      "status": "claim_ready",
      "priority": "critical",
      "claim_type": "trust_safety",
      "public_claim": "TogoPeptide keeps security, privacy and internal-route exposure checks in the launch gate.",
      "preferred_evidence_url": "https://togopeptide.com/security-policy.html",
      "supporting_artifacts": ["_headers", "_redirects", "tools/predeploy.py", ".well-known/security.txt"],
      "answer_engine_questions": ["Where is the security policy?", "Are internal files blocked?", "Does predeploy scan exposure risks?"],
      "proof_requirements": ["security policy present", "headers/redirects present", "predeploy guard present"],
      "allowed_phrasing": ["security policy", "internal-route exposure checks", "privacy-safe launch gate"],
      "disallowed_phrasing": ["unhackable", "zero-risk security", "perfect privacy guarantee"],
      "safe_boundaries": ["Research-only framing", "No absolute security claim", "No privacy perfection claim"],
      "schema_entities": ["WebPage", "Organization"],
      "target_pages": ["security-policy.html", ".well-known/security.txt", "privacy.html"],
      "verification_commands": ["npm run qa:claim-map", "npm run predeploy"]
    },
    {
      "id": "safe-tooling-supply-chain",
      "status": "claim_ready",
      "priority": "high",
      "claim_type": "trust_safety",
      "public_claim": "TogoPeptide blocks known risky audit helper packages from the launch toolchain.",
      "preferred_evidence_url": "https://togopeptide.com/seo-growth-backlog.json",
      "supporting_artifacts": ["tools/package-supply-chain-audit.py", "package-lock.json", "tools/predeploy.py"],
      "answer_engine_questions": ["How is tooling risk handled?", "Are risky QA helpers blocked?", "Which audit checks package choices?"],
      "proof_requirements": ["supply-chain audit present", "package manifest present", "predeploy source check present"],
      "allowed_phrasing": ["supply-chain audit", "risky helper packages blocked", "launch toolchain guard"],
      "disallowed_phrasing": ["all dependency risk eliminated", "automatic security certification", "zero-vulnerability promise"],
      "safe_boundaries": ["Research-only framing", "No absolute dependency-risk claim", "No certification claim"],
      "schema_entities": ["SoftwareSourceCode", "Dataset"],
      "target_pages": ["package.json", "tools/package-supply-chain-audit.py", "tools/predeploy.py"],
      "verification_commands": ["npm run qa:claim-map", "npm run qa:supply-chain"]
    }
  ]
}
